Belva Bell

Belva Bell
The Eco-Chic Fashionista

Tuesday, November 30, 2010

Mind altering fashion: Organic, inspirational, positive clothing by Ideologie

Inspired by nature, philosophy, spirituality, and the arts, Ideologie organic clothing arouses ones desire for eco-consciousness and self-expression through artistic fashion.  It’s about making an environmental, social, philanthropic and conscious statement that one can publicly share and visually wear. With their fashion-forward t-shirts, you can look and feel great while supporting the eco-chic social movement. With Ideologie clothing, you too can make a statement and create a fashion movement through this clothing collection. Ideologie is a fully organic clothing company founded on the beliefs of love, hope, awareness, education and art.  It believes that self-expression is a great route to self-empowerment and a building block of positive communication. 

Ideologie is environmentally conscious and uses 100% certified organic cotton (USDA & TDA certified), low-impact dyes on all fabrics, and prints with pvc-free recycled water- based inks. Sustainability is a huge concern for Ideologie and innovation is paramount to developing new technology and manufacturing efforts without sacrificing other values such as social responsibility, pricing and, most importantly, the quality of its products. 

Ideologie is proud to work as a platform for artists from different backgrounds such as: textile designers, graphic artists, photographers, fashion designers, sculptors, musicians, philosophers, athletes, as well as architects and industrial designers.  Recognition and exposure are key elements when collaborating with artists and Ideologie. Moy Romano, President of Ideologie, proclaims ‘A big part of the concept Ideologie is trying to create relies on art and the abilities of the artists. We see the artist as the loud speaker for the an output to the feelings of a given community, society, movement, etc. So we try to work together to give them exposure. Most of the Ideologie pieces are signed by the artists themselves, and all of the artists that have worked with us have a profile on our website, get credit for their work, participate in Ideologies’ social events…’ Recently, Ideologie sponsored a mixed-media showcase where well-known artists like Monasita, and Jorge Tellaeche, a college student with great ideas, and a muralist from impoverished areas in rural Mexico were able to showcase their crafts. In many cases, Ideologie serves as a stepping stone into new and bigger projects for artists. Romano states, ‘For us, learning from them, sharing the message, and growing together is a beautiful experience.’

Ideologie is environmentally-conscious and shares through its philanthropic efforts. On occasion, Ideologie collaborates with other organizations and either donate products or give them away. It donates 2% of all sales to Acumen Fund ( which is a non-profit organization that seeks to overcome challenges faced by over two-thirds of the world’s population living in poverty. Additionally, Ideologie has its own NGO in Mexico called Entiende mas Logra Mas ( through which they help educate students in impoverished areas of rural Mexico where education is limited or under served.  2 of the 3 founders of Ideologie grew up in Mexico and have had intense, first-hand experience with poverty, a lack of educational structure, and economies in transition, so they are very passionate about helping others less fortunate. 

Closer to home,  Ideologie  participates in socially-conscious events like the Coachella Music Festival in California, along with Pirate Stereo (dj’s) and gave away organic t-shirts with Coachella/Ideologie/pirate stereo prints to whomever jumped on a stationary bike to help power the energy for the event.  Ideologie is a social movement and its products are often found in faraway countries like Japan and Scandinavia. When customers (family members) wear Ideologie they are indeed changing the world. The coolest part is that they are choosing clothing that is a fully organic form of communication that transcends geographical/social/racial/religious segmentation. 

Ideologie items are moderately priced, given the sustainability, philanthropy, limited production and differentiation of their products. Many items range from $40 to $70 retail. Its mission is “To embrace the POWER of SELF-EXPRESSION, promote AWARENESS of SELF and our IMPACT on the ENVIRONMENT, it is to RELISH on the powerful effects of ART, and MANIFEST the importance of EDUCATION around the world. Our ultimate goal is to INSPIRE YOU to take an ACTIVE ROLL and become a CATALYST of CHANGE in the RIGHT DIRECTION!” –Moy Romano, President. 

The guaranteed place to find Ideologie’s fabulously organic items is through their website:  Fans can also follow along on Twitter and Facebook. Additionally, an array of retailers carries various lines, depending on the season, and collections and can be found in Boston, San Diego, Amsterdam and Tokyo.

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